Photo: Stella McCartney

This morning, WWD stops just short of confirming rumors of a Diane von Furstenberg for Gap Kids collection. An inside source says it’s just for girls, unlike Stella McCartney’s collection for the brand, and will be available for the spring/summer 2012 season. Like McCartney’s, DvF’s kid’s clothes are sure to attract more than a handful of women angling to fit into size large jackets, tees and even dresses. As brands realize the financial potential in children’s wear and continue to better their brands—from Crew Cuts to Fendi—we’ve noticed more and more people proudly mention their latest habit: shopping the kid’s department. For most women that means a little boys blazer or a graphic tee, but for others it means squeezing into proper clothes. With the launch of McCartney’s own line, and the impending arrival of Lanvin’s, have you started to bookmark the kid’s pages while shopping online? Or does the idea sound crazy?