Photo: David Sims for Talbots

It’s Moore vs. Moore in the battle between A-list actresses and their high street brands. Talbots and Ann Taylor, two companies looking to corner the working girl’s market, have named Julianne Moore and Demi Moore as the faces of their fall 2011 campaigns, respectively. It’s the second season in a row that Julianne Moore’s landed a Talbots contract. David Sims shot the ads, which are meant to celebrate soft-lensed “Hollywood Glamour” and the sophisticated women of the ’40s and ’50s. “Julianne Moore embodies the true essence of the Talbots platform,” said CEO Michael Smaldone in a release. “She is a classic beauty who is an extraordinary actress, mother, author, and a true modern woman.” She also has amazing red hair that would make her the perfect face of anything fall-related. Meanwhile, Katie Holmes’ much talked about Ann Taylor campaign was short-lived. After just one season the actress has been replaced by Demi Moore.  Christine Beauchamp, the Brand President of the Ann Taylor division of ANN Inc. said they’re thrilled to have Moore on board, “Demi is a true inspiration for modern women today.” Patrick Demarchelier shot Moore in the gardens of Rockefeller Center with St. Patrick’s Cathedral in the background.  Moore says Ann Taylor’s clothes are “as versatile and diverse as the lives we lead.” Click through to see Demi’s ads, and let us know which Moore you like more!

Photo: Patrick Demarchelier for Ann Taylor