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Twenty new fashion-based reality shows will hit TV this fall. Some follow niche industry insiders like Annabel Tollman and Cameron Silver while others laud Jessica Simpson and Nicole Richie as experts—Alexa Chung’s is somewhere in between the two. Lifetime’s working on a show called 24-Hour Catwalk that sounds a lot like Project Runway with designers battling it out on the runway through various challenges. Chung will play the Heidi Klum role. The network’s EVP tells WWD, “The thing that is happening now in fashion culture is that every character and subset of skill is being explored, and there is going to be great shows coming out of that.”

Chung’s an interesting choice for host, especially on Lifetime. She’s a full-fledged star in the UK, having hosted shows on MTV and BBC. Though the fashion world’s welcomed her with open arms—both Chung the person and Alexa the style—her dry British humor didn’t go over quite as well in the States where MTV canceled It’s On With Alexa Chung after just one year. After that, Chung hosted a show with Henry Holland in the UK and was then set to star in a cross-country vintage-hunting reality show in America. That fell through, and she hasn’t been on TV since It’s On ended, but her Madewell collection was a huge success. Do you think she’s found enough stateside fame to make 24-Hour Catwalk a hit?